A studio for health
Founders
Jay Parkinson,
MD + MPH + CEO + founder
Jay Parkinson, MD, MPH, is a physician, designer, and entrepreneur who has spent his career pioneering new models of healthcare delivery. In 2007, he launched the world’s first iPhone-powered house call practice, using technology to make primary care more accessible and efficient. This led to the creation of Sherpaa, the first Virtual Primary Care company, which redefined how patients and doctors interact outside of traditional office visits. Sherpaa proved that asynchronous, tech-enabled care could deliver superior outcomes while reducing costs, a model that has since influenced the entire industry. Now, with AI poised to automate the administrative burdens that frustrate doctors and dilute patient care, Jay is focused on the next frontier—leveraging AI to streamline documentation, optimize workflows, and free doctors to focus on what they do best: practicing medicine.
2022
2022
2019
2012
2007
Chief Medical Officer at Sana Benefits
Chief Medical Officer at Nabla
Sherpaa acquired by Crossover Health
Founder and CEO Sherpaa
Co-founded Hello Health
Florian Fangohr,
Designer + founder
Florian has worked to find solutions to most of the problems of the human condition. He founded a design/technology studio in Brooklyn in the 2000s and led projects in tech, finance, the non-profit sector, and healthcare. Among those was a start-up called Sherpaa, founded by a certain Dr. Parkinson. Some professional highlights:
2024
2022
2015
2008
2006
2006
2003
1999
2024
2022
2015
2008
2006
2006
2003
1999
Partnered with Google Gemini AI team on a career platform
Led design of financial advisor tools for Orion
Led design of security platform Workplace
Led design of telemedicine platform Sherpaa
Designed medical reference library Omnio
Built medical expert platform for Sanofi
Founded design-technology studio in Brooklyn named after self
Founded design-technology studio in San Francisco not named after self
We make things difficult for ourselves for all the right reasons.
‘I don't know’ is a great start.
Embrace change but respect tradition.
Kill your darlings.
It’s called care. Care for details.
Be candid, with care.
Having taste is easy, making it palatable isn’t.
There is a time for sloppy & methodical.
Have fun, then let it shine through.
Know your stuff or listen and understand.
Don’t give up on simple.
Don’t follow, or risk being rudderless.
Call out not good enough, call out rabbit holes.
Fix the root causes of not trying.
Own critique, pass on compliments.
A studio for health
Founders
Jay Parkinson,
MD + MPH + CEO + founder
Jay Parkinson, MD, MPH, is a physician, designer, and entrepreneur who has spent his career pioneering new models of healthcare delivery. In 2007, he launched the world’s first iPhone-powered house call practice, using technology to make primary care more accessible and efficient. This led to the creation of Sherpaa, the first Virtual Primary Care company, which redefined how patients and doctors interact outside of traditional office visits. Sherpaa proved that asynchronous, tech-enabled care could deliver superior outcomes while reducing costs, a model that has since influenced the entire industry. Now, with AI poised to automate the administrative burdens that frustrate doctors and dilute patient care, Jay is focused on the next frontier—leveraging AI to streamline documentation, optimize workflows, and free doctors to focus on what they do best: practicing medicine.
2022
2022
2019
2012
2007
Chief Medical Officer at Sana Benefits
Chief Medical Officer at Nabla
Sherpaa acquired by Crossover Health
Founder and CEO Sherpaa
Co-founded Hello Health
Florian Fangohr,
Designer + founder
Florian has worked to find solutions to most of the problems of the human condition. He founded a design/technology studio in Brooklyn in the 2000s and led projects in tech, finance, the non-profit sector, and healthcare. Among those was a start-up called Sherpaa, founded by a certain Dr. Parkinson. Some professional highlights:
2024
2022
2015
2008
2006
2006
2003
1999
2024
2022
2015
2008
2006
2006
2003
1999
Partnered with Google Gemini AI team on a career platform
Led design of financial advisor tools for Orion
Led design of security platform Workplace
Led design of telemedicine platform Sherpaa
Designed medical reference library Omnio
Built medical expert platform for Sanofi
Founded design-technology studio in Brooklyn named after self
Founded design-technology studio in San Francisco not named after self
We make things difficult for ourselves for all the right reasons.
‘I don't know’ is a great start.
Embrace change but respect tradition.
Kill your darlings.
It’s called care. Care for details.
Be candid, with care.
Having taste is easy, making it palatable isn’t.
There is a time for sloppy & methodical.
Have fun, then let it shine through.
Know your stuff or listen and understand.
Don’t give up on simple.
Don’t follow, or risk being rudderless.
Call out not good enough, call out rabbit holes.
Fix the root causes of not trying.
Own critique, pass on compliments.
A studio for health
Founders
Jay Parkinson,
MD + MPH + CEO + founder
Jay Parkinson, MD, MPH, is a physician, designer, and entrepreneur who has spent his career pioneering new models of healthcare delivery. In 2007, he launched the world’s first iPhone-powered house call practice, using technology to make primary care more accessible and efficient. This led to the creation of Sherpaa, the first Virtual Primary Care company, which redefined how patients and doctors interact outside of traditional office visits. Sherpaa proved that asynchronous, tech-enabled care could deliver superior outcomes while reducing costs, a model that has since influenced the entire industry. Now, with AI poised to automate the administrative burdens that frustrate doctors and dilute patient care, Jay is focused on the next frontier—leveraging AI to streamline documentation, optimize workflows, and free doctors to focus on what they do best: practicing medicine.
2022
2022
2019
2012
2007
Chief Medical Officer at Sana Benefits
Chief Medical Officer at Nabla
Sherpaa acquired by Crossover Health
Founder and CEO Sherpaa
Co-founded Hello Health
Florian Fangohr,
Designer + founder
Florian has worked to find solutions to most of the problems of the human condition. He founded a design/technology studio in Brooklyn in the 2000s and led projects in tech, finance, the non-profit sector, and healthcare. Among those was a start-up called Sherpaa, founded by a certain Dr. Parkinson. Some professional highlights:
2024
2022
2015
2008
2006
2006
2003
1999
2024
2022
2015
2008
2006
2006
2003
1999
Partnered with Google Gemini AI team on a career platform
Led design of financial advisor tools for Orion
Led design of security platform Workplace
Led design of telemedicine platform Sherpaa
Designed medical reference library Omnio
Built medical expert platform for Sanofi
Founded design-technology studio in Brooklyn named after self
Founded design-technology studio in San Francisco not named after self
We make things difficult for ourselves for all the right reasons.
‘I don't know’ is a great start.
Embrace change but respect tradition.
Kill your darlings.
It’s called care. Care for details.
Be candid, with care.
Having taste is easy, making it palatable isn’t.
There is a time for sloppy & methodical.
Have fun, then let it shine through.
Know your stuff or listen and understand.
Don’t give up on simple.
Don’t follow, or risk being rudderless.
Call out not good enough, call out rabbit holes.
Fix the root causes of not trying.
Own critique, pass on compliments.