We help organizations plan, build, and communicate products that improve health for everybody—over and off the air.
Health is messy. It unfolds in physical bodies—not binary code. From energy shifts that defy markers, to pain that escapes scans, from daily rituals to emergency waiting rooms—vitality grows through context, nuance, and human investment.
We make sure that trusted systems and brands deliver great care.
We help organizations plan, build, and communicate products that improve health for everybody—over and off the air.
Health is messy. It unfolds in physical bodies—not binary code. From energy shifts that defy markers, to pain that escapes scans, from daily rituals to emergency waiting rooms—vitality grows through context, nuance, and human investment.
We make sure that trusted systems and brands deliver great care.
Services.
Formulated by specialists in care, design, and technology.
Analog.clinic was founded by a doctor and a designer who bridge disciplines to fulfill the promise of modern health. Our shared clinical, product, and technology experience cultivates an innate understanding of how digital healthcare can work in the analog—for patients, clinicians, and organizations. We can guide projects from strategy through launch, or tackle specific challenges when needed.
Diagnose
Strategy
Brand
Messaging
Product
Marketing
Design
Product design
Brand guide
Prototype
Design system
Website
Deploy
Positioning
Sales productivity
Partnerships
Channels
Campaigns
Collective of future health
Our research arm leverages clinicians, designers, patients, and healthcare innovators to produce reports that illuminate the next intersection of care, technology, and human experience. Our approach collects insights from all healthcare domains—from evidence-based medicine to patient narratives to emerging technology trends—to shape how care will be delivered, experienced, and understood in the years ahead.
Successes.
Markers of work that bettered lives, and shaped an industry.
For over ten years, our team has continued to take on challenges and overcome setbacks to build brands, initiatives, and products that made health possible in places where it never existed.
worries turned plans
patients seen online
focus on health



Treating medical AI to make it safe for people
Treating medical AI to make it safe for people
Our venture, Automate.clinic, aims to make healthcare AI 100% accurate with the guidance of expert physicians. Our team of doctors compiles clinical gold standards and steers algorithmic development for the next release of foundation models.

Putting virtual care into peoples’ hands
We designed and delivered a full scope online primary care practice called Sherpaa in 2012, defined the industry term virtual primary care, and, set its clinical gold standards. The health technology platform we built now lives on to serve many of the employees of the best companies in the world.



Bringing healthcare leaders together in the flesh
We launched a retreat called Lucky Sage in the Rocky Mountains to bring digital care services leaders together. Healthcare experts covered everything from care idea validation, building and scaling teams, to finding the right business model fit. (They also made snow angels.)



Championing clinical innovation around the globe
For years we’ve collaborated with Sanofi on many projects. We built a platform to highlight and present awards to nurses around the world for finding creative ways to deliver care, be it with scrappy or high-tech methods. And we built a professional network for clinicians to further and hone specialists’ craft.



Bettering care education and access in remote areas
We collaborated with Yale School of Medicine to revamp the brand and design applications for an initiative to better communicate their work in the Carribean islands in an effort to make health information, and preventative care, accessible for all residents.



Helping answer health questions for millions
Planned Parenthood wanted to clarify and get the word out about their health services. We linked them up with tumblr to create a custom channel where their experts answered thousands of sexual health questions. Working closely with both teams we built a community of over 12 million followers.
Opportunities.
Space where care visions form, and collaboration makes them real.
We partner with organizations working in healthcare, and technology — bringing clinical and product expertise to every phase. We speak both languages fluently, and translate between them every day for leaders of organizations in these domains:
Health support
Health insurance
Healthcare services
Healthcare systems
Health infrastructure
Hospital networks
Medical AI
Virtual care
Wellness
While the great companies we collaborate with run the gamut, our priority of putting people and wellness first never changes:
Betterment
Casper
Crossover Health
Damon Runyon Cancer Research Foundation
Etsy
Freelancer’s Union
Gilda’s Club
GLG
Meetup
Nabla
National Health Service
Planned Parenthood
Sana Benefits
Soros
Sanofi
Tumblr
Yale School of Medicine
Operations.
On-call expertise to diagnose, design, and deploy what’s next in healthcare.
We snap into your team to bring clinical depth, startup agility, product expertise and a passion to move from idea to execution fast. From decoding complex tech to designing products that fit cleanly into clinical flows, we work as strategic partners who understand both science and care. We tell their stories, build their platforms, and deploy them where they matter most.
Different by design
In healthcare, sameness is not just a symptom. We help you stand apart by questioning assumptions and shaping long-term positions the competition can’t adopt.
Fractional expertise, force-multiplied
Get our top clinical advisor, design director, and product strategist—without paying three salaries. Then solve what you need long term, or most urgently, right away.
Collaboration that breaks silos
We work as one team, with yours. Fast check-ins, real-time answers, and transparent updates keep momentum high, surprises and cost low.
Technology that accelerates work
We use AI to move faster: deeper research, more options, less friction. The strategy, clinical insight, judgment, and culture come from people — our team, working with yours.
Outcomes over outputs
A great brand means nothing if clinicians don’t trust it, an elegant design is wasted if it’s not adopted, great care won’t help if it isn’t timely. We measure our contributions by market impact, not document count.
Constant forward scans
We keep the pulse on what’s next in design, tech, AI, and care — translating insights into opportunities to avoid costly turns, or dead ends.
We look to Kotter’s framework to guide projects:
Create a sense of urgency
Build a powerful coalition
Craft a vision and strategy
Communicate the vision clearly and over
Remove barriers and obstacles
Achieve short-term wins
Build on the change
Ensure the change lasts
We use simple and effective incentive structures, methods, and guidelines to break down the traditional client agency, or service, relationship, and instead forge partnerships for success.
Therapies.
Subscribe, write, or schedule a visit with Jay and Florian.
Analog.clinic®→
Message
Make contact with the Analog.clinic team in writing.
Analog.clinic®→
Appointment
Find a time to make your business ours, over the air.
Analog.clinic®→
Newsletter
Get Processing: the future of healthcare in your inbox.
* When you’re on the telephone or on radio or on TV, you don’t have a physical body. You’re just an image on the air. When you don’t have a physical body, you’re a discarnate being. You have a very different relation to the world around you. And this, I think, has been one of the big effects of the electric age.
—Marshall McLuhan (September 19, 1977)
We help organizations plan, build, and communicate products that improve health for everybody—over and off the air.
Health is messy. It unfolds in physical bodies—not binary code. From energy shifts that defy markers, to pain that escapes scans, from daily rituals to emergency waiting rooms—vitality grows through context, nuance, and human investment.
We make sure that trusted systems and brands deliver great care.
We help organizations plan, build, and communicate products that improve health for everybody—over and off the air.
Health is messy. It unfolds in physical bodies—not binary code. From energy shifts that defy markers, to pain that escapes scans, from daily rituals to emergency waiting rooms—vitality grows through context, nuance, and human investment.
We make sure that trusted systems and brands deliver great care.
Services.
Formulated by specialists in care, design, and technology.
Analog.clinic was founded by a doctor and a designer who bridge disciplines to fulfill the promise of modern health. Our shared clinical, product, and technology experience cultivates an innate understanding of how digital healthcare can work in the analog—for patients, clinicians, and organizations. We can guide projects from strategy through launch, or tackle specific challenges when needed.
Diagnose
Strategy
Brand
Messaging
Product
Marketing
Design
Product design
Brand guide
Prototype
Design system
Website
Deploy
Positioning
Sales productivity
Partnerships
Channels
Campaigns
Collective of future health
Our research arm leverages clinicians, designers, patients, and healthcare innovators to produce reports that illuminate the next intersection of care, technology, and human experience. Our approach collects insights from all healthcare domains—from evidence-based medicine to patient narratives to emerging technology trends—to shape how care will be delivered, experienced, and understood in the years ahead.
Successes.
Markers of work that bettered lives, and shaped an industry.
For over ten years, our team has continued to take on challenges and overcome setbacks to build brands, initiatives, and products that made health possible in places where it never existed.
worries turned plans
patients seen online
focus on health



Treating medical AI to make it safe for people
Treating medical AI to make it safe for people
Our venture, Automate.clinic, aims to make healthcare AI 100% accurate with the guidance of expert physicians. Our team of doctors compiles clinical gold standards and steers algorithmic development for the next release of foundation models.

Putting virtual care into peoples’ hands
We designed and delivered a full scope online primary care practice called Sherpaa in 2012, defined the industry term virtual primary care, and, set its clinical gold standards. The health technology platform we built now lives on to serve many of the employees of the best companies in the world.



Bringing healthcare leaders together in the flesh
We launched a retreat called Lucky Sage in the Rocky Mountains to bring digital care services leaders together. Healthcare experts covered everything from care idea validation, building and scaling teams, to finding the right business model fit. (They also made snow angels.)



Championing clinical innovation around the globe
For years we’ve collaborated with Sanofi on many projects. We built a platform to highlight and present awards to nurses around the world for finding creative ways to deliver care, be it with scrappy or high-tech methods. And we built a professional network for clinicians to further and hone specialists’ craft.



Bettering care education and access in remote areas
We collaborated with Yale School of Medicine to revamp the brand and design applications for an initiative to better communicate their work in the Carribean islands in an effort to make health information, and preventative care, accessible for all residents.



Helping answer health questions for millions
Planned Parenthood wanted to clarify and get the word out about their health services. We linked them up with tumblr to create a custom channel where their experts answered thousands of sexual health questions. Working closely with both teams we built a community of over 12 million followers.
Opportunities.
Space where care visions form, and collaboration makes them real.
We partner with organizations working in healthcare, and technology — bringing clinical and product expertise to every phase. We speak both languages fluently, and translate between them every day for leaders of organizations in these domains:
Health support
Health insurance
Healthcare services
Healthcare systems
Health infrastructure
Hospital networks
Medical AI
Virtual care
Wellness
While the great companies we collaborate with run the gamut, our priority of putting people and wellness first never changes:
Betterment
Casper
Crossover Health
Damon Runyon Cancer Research Foundation
Etsy
Freelancer’s Union
Gilda’s Club
GLG
Meetup
Nabla
National Health Service
Planned Parenthood
Sana Benefits
Soros
Sanofi
Tumblr
Yale School of Medicine
Operations.
On-call expertise to diagnose, design, and deploy what’s next in healthcare.
We snap into your team to bring clinical depth, startup agility, product expertise and a passion to move from idea to execution fast. From decoding complex tech to designing products that fit cleanly into clinical flows, we work as strategic partners who understand both science and care. We tell their stories, build their platforms, and deploy them where they matter most.
Different by design
In healthcare, sameness is not just a symptom. We help you stand apart by questioning assumptions and shaping long-term positions the competition can’t adopt.
Fractional expertise, force-multiplied
Get our top clinical advisor, design director, and product strategist—without paying three salaries. Then solve what you need long term, or most urgently, right away.
Collaboration that breaks silos
We work as one team, with yours. Fast check-ins, real-time answers, and transparent updates keep momentum high, surprises and cost low.
Technology that accelerates work
We use AI to move faster: deeper research, more options, less friction. The strategy, clinical insight, judgment, and culture come from people — our team, working with yours.
Outcomes over outputs
A great brand means nothing if clinicians don’t trust it, an elegant design is wasted if it’s not adopted, great care won’t help if it isn’t timely. We measure our contributions by market impact, not document count.
Constant forward scans
We keep the pulse on what’s next in design, tech, AI, and care — translating insights into opportunities to avoid costly turns, or dead ends.
We look to Kotter’s framework to guide projects:
Create a sense of urgency
Build a powerful coalition
Craft a vision and strategy
Communicate the vision clearly and over
Remove barriers and obstacles
Achieve short-term wins
Build on the change
Ensure the change lasts
We use simple and effective incentive structures, methods, and guidelines to break down the traditional client agency, or service, relationship, and instead forge partnerships for success.
Therapies.
Subscribe, write, or schedule a visit with Jay and Florian.
Analog.clinic®→
Message
Make contact with the Analog.clinic team in writing.
Analog.clinic®→
Appointment
Find a time to make your business ours, over the air.
Analog.clinic®→
Newsletter
Get Processing: the future of healthcare in your inbox.
* When you’re on the telephone or on radio or on TV, you don’t have a physical body. You’re just an image on the air. When you don’t have a physical body, you’re a discarnate being. You have a very different relation to the world around you. And this, I think, has been one of the big effects of the electric age.
—Marshall McLuhan (September 19, 1977)
We help organizations plan, build, and communicate products that improve health for everybody—over and off the air.
Health is messy. It unfolds in physical bodies—not binary code. From energy shifts that defy markers, to pain that escapes scans, from daily rituals to emergency waiting rooms—vitality grows through context, nuance, and human investment.
We make sure that trusted systems and brands deliver great care.
We help organizations plan, build, and communicate products that improve health for everybody—over and off the air.
Health is messy. It unfolds in physical bodies—not binary code. From energy shifts that defy markers, to pain that escapes scans, from daily rituals to emergency waiting rooms—vitality grows through context, nuance, and human investment.
We make sure that trusted systems and brands deliver great care.
Services.
Formulated by specialists in care, design, and technology.
Analog.clinic was founded by a doctor and a designer who bridge disciplines to fulfill the promise of modern health. Our shared clinical, product, and technology experience cultivates an innate understanding of how digital healthcare can work in the analog—for patients, clinicians, and organizations. We can guide projects from strategy through launch, or tackle specific challenges when needed.
Diagnose
Strategy
Brand
Messaging
Product
Marketing
Design
Product design
Brand guide
Prototype
Design system
Website
Deploy
Positioning
Sales productivity
Partnerships
Channels
Campaigns
Collective of future health
Our research arm leverages clinicians, designers, patients, and healthcare innovators to produce reports that illuminate the next intersection of care, technology, and human experience. Our approach collects insights from all healthcare domains—from evidence-based medicine to patient narratives to emerging technology trends—to shape how care will be delivered, experienced, and understood in the years ahead.
Successes.
Markers of work that bettered lives, and shaped an industry.
For over ten years, our team has continued to take on challenges and overcome setbacks to build brands, initiatives, and products that made health possible in places where it never existed.
worries turned plans
patients seen online
focus on health



Treating medical AI to make it safe for people
Treating medical AI to make it safe for people
Our venture, Automate.clinic, aims to make healthcare AI 100% accurate with the guidance of expert physicians. Our team of doctors compiles clinical gold standards and steers algorithmic development for the next release of foundation models.

Putting virtual care into peoples’ hands
We designed and delivered a full scope online primary care practice called Sherpaa in 2012, defined the industry term virtual primary care, and, set its clinical gold standards. The health technology platform we built now lives on to serve many of the employees of the best companies in the world.



Bringing healthcare leaders together in the flesh
We launched a retreat called Lucky Sage in the Rocky Mountains to bring digital care services leaders together. Healthcare experts covered everything from care idea validation, building and scaling teams, to finding the right business model fit. (They also made snow angels.)



Championing clinical innovation around the globe
For years we’ve collaborated with Sanofi on many projects. We built a platform to highlight and present awards to nurses around the world for finding creative ways to deliver care, be it with scrappy or high-tech methods. And we built a professional network for clinicians to further and hone specialists’ craft.



Bettering care education and access in remote areas
We collaborated with Yale School of Medicine to revamp the brand and design applications for an initiative to better communicate their work in the Carribean islands in an effort to make health information, and preventative care, accessible for all residents.



Helping answer health questions for millions
Planned Parenthood wanted to clarify and get the word out about their health services. We linked them up with tumblr to create a custom channel where their experts answered thousands of sexual health questions. Working closely with both teams we built a community of over 12 million followers.
Opportunities.
Space where care visions form, and collaboration makes them real.
We partner with organizations working in healthcare, and technology — bringing clinical and product expertise to every phase. We speak both languages fluently, and translate between them every day for leaders of organizations in these domains:
Health support
Health insurance
Healthcare services
Healthcare systems
Health infrastructure
Hospital networks
Medical AI
Virtual care
Wellness
While the great companies we collaborate with run the gamut, our priority of putting people and wellness first never changes:
Betterment
Casper
Crossover Health
Damon Runyon Cancer Research Foundation
Etsy
Freelancer’s Union
Gilda’s Club
GLG
Meetup
Nabla
National Health Service
Planned Parenthood
Sana Benefits
Soros
Sanofi
Tumblr
Yale School of Medicine
Operations.
On-call expertise to diagnose, design, and deploy what’s next in healthcare.
We snap into your team to bring clinical depth, startup agility, product expertise and a passion to move from idea to execution fast. From decoding complex tech to designing products that fit cleanly into clinical flows, we work as strategic partners who understand both science and care. We tell their stories, build their platforms, and deploy them where they matter most.
Different by design
In healthcare, sameness is not just a symptom. We help you stand apart by questioning assumptions and shaping long-term positions the competition can’t adopt.
Fractional expertise, force-multiplied
Get our top clinical advisor, design director, and product strategist—without paying three salaries. Then solve what you need long term, or most urgently, right away.
Collaboration that breaks silos
We work as one team, with yours. Fast check-ins, real-time answers, and transparent updates keep momentum high, surprises and cost low.
Technology that accelerates work
We use AI to move faster: deeper research, more options, less friction. The strategy, clinical insight, judgment, and culture come from people — our team, working with yours.
Outcomes over outputs
A great brand means nothing if clinicians don’t trust it, an elegant design is wasted if it’s not adopted, great care won’t help if it isn’t timely. We measure our contributions by market impact, not document count.
Constant forward scans
We keep the pulse on what’s next in design, tech, AI, and care — translating insights into opportunities to avoid costly turns, or dead ends.
We look to Kotter’s framework to guide projects:
Create a sense of urgency
Build a powerful coalition
Craft a vision and strategy
Communicate the vision clearly and over
Remove barriers and obstacles
Achieve short-term wins
Build on the change
Ensure the change lasts
We use simple and effective incentive structures, methods, and guidelines to break down the traditional client agency, or service, relationship, and instead forge partnerships for success.
Therapies.
Subscribe, write, or schedule a visit with Jay and Florian.
Analog.clinic®→
Message
Make contact with the Analog.clinic team in writing.
Analog.clinic®→
Appointment
Find a time to make your business ours, over the air.
Analog.clinic®→
Newsletter
Get Processing: the future of healthcare in your inbox.
* When you’re on the telephone or on radio or on TV, you don’t have a physical body. You’re just an image on the air. When you don’t have a physical body, you’re a discarnate being. You have a very different relation to the world around you. And this, I think, has been one of the big effects of the electric age.
—Marshall McLuhan (September 19, 1977)