Everybody has become porous. The light and the message go right through us. We are on the air, and on the air we do not have any physical body.
Health is analog.
It unfolds in the messy, continuous reality of real bodies—not in binary code. From subtle energy shifts to pain no scan detects, from daily routines to hospital rooms, health lives in nuance, trust, and context.
We are a design + build studio founded by a doctor and designer. Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
We are a design + build studio founded by a doctor and designer. Our work fuses clinical expertise with creative strategy to build brands and products that focus
Fusing clinical expertise with creative strategy, we develop brands, products, and experiences that recognize health is analog.
Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands, products, and experiences.
We are a design + build studio founded by a doctor and designer. Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
Proof. When clinical and design expertise converge, magic happens.
Building in healthcare is hard—you've got to know every nuance of the space to figure out how to thread the needle. We've taken on challenges, overcome setbacks, and built exceptional healthcare experiences the world has never seen before.
Worries turned plans
Patients seen online
Focus on care outcomes
Treating medical AI to be safe
Brand
Product design
Clinical design
Code
Our latest venture aims to make healthcare AI 100% accurate with the guidance of expert physicians. Our physician team creates clinical gold standards and correct technological shortcomings for the next revision of foundation models.
Inventing Virtual Primary Care
Brand
Product design
Clinical design
Code
Someone had to design, explain, and deliver full scope online primary care first. That was us, all the way back in 2012. Now, it’s an industry term and telehealth’s gold standard.
Championing care innovation
Brands
Product design
Clinical design
Code
For years we’ve collaborated with this pharmaceutical leader to highlight the work of nurses around the world, build social networks for clinicians, and foster clinical innovation to showcase high, and low-tech ideas.
Better care visibility and outreach
Brand
Web design
Code
We worked with Yale School of Medicine to built a brand and applications to communicate their work in the Carribean islands and further patient care.
Bringing sexual health to millions
Brand
Product design
Clinical design
Planned Parenthood of America wanted to humanize their health expertise. We designed their strategy and connected them with Tumblr's leadership to create a Q&A-focused Tumblr with millions of followers and thousands of expert-answered sexual health questions.
Producing real life events
Events
Design
Brand
Website
This 5 day retreat in the Rocky Mountains focused on building digital health services, covering everything from initial validation and team assembly to scaling and business models.
Services. Our team can build holistically from vision to launch, or tackle areas, surgically.
We've developed an innate understanding of how healthcare should work for patients and clinicians. We draw from years of lessons learned, work alongside AI, while honoring craft and culture, to tune experiences at every stage to match care and business needs.
Plan
Brand insights
Brand strategy & toolkits
Website
Visual & verbal identity
Messaging strategy
Design
Research & analysis
Product vision & strategy
Product design
Concepts & prototypes
Design systems
Launch
Product build
Competitive analysis
Sales enablement
Channels & partners
Campaign development
Collaborators. Healthcare leaders count on us to let them focus on where they excel; their teams depend on us for expertise that’s not on staff.
We work with care and technology companies. Speaking both languages natively, we translate between them every day.
Organization types we work with
Medical AI CO's
Virtual care CO's
Healthcare services
Healthcare systems
Health infrastructure
Hospital networks
Health support
Health insurance
Health & wellness CO's
Companies we’ve cared for
Betterment
Casper
Crossover Health
Damon Runyon Cancer Research Foundation
Etsy
Freelancer’s Union
Gilda’s Club
GLG
Meetup
Nabla
NHS
Planned Parenthood
Sana Benefits
Soros
Sanofi
Tumblr
Yale School of Medicine
Operations. Less like an agency, more like embedded experts you can rely on.
We snap magnetically into your team, to bring deep healthcare expertise and creative problem-solving to your most critical initiatives. From decoding complex technology to designing products that fit naturally into clinical flows, we collaborate as strategic partners who understand both science and care, and can tell their story.
Proactive approach
As ever curious fever-breakers in healthcare, we got the pulse of the latest in technology, AI, clinical care, and design. We use these insights to help partners capitalize on new opportunities, avoid pitfalls, and navigate market changes with confidence.
Technology serves creativity
AI amplifies our capabilities without replacing our judgment. We use it to accelerate research, generate broader creative options, and streamline processes, but the strategic thinking, clinical insights, and emotional intelligence that drive great healthcare work come from our team.
Sidestep the status quo
Competitors who chase trends start mirroring each other’s messaging and appearance. We help our partners break through by aligning our thinking on long term, strategic arcs. Differentiation comes from challenging assumptions, questioning conventional wisdom, and standing apart, not blending in.
Get expertise for fractional costs
Imagine a full-time fractional creative director, brand strategist, and clinical advisor. Hiring one of these professionals in-house often exceeds our engagement fee, but you gain access to our complete team of specialists to tackle most challenges when you need them.
Put outcomes over outputs
We prioritize the impact our work has on your business, not just the artifacts we produce. A beautiful brand identity is meaningless if clinicians don’t trust it, and elegant product design is useless if users don’t adopt it. Our success is tied to yours, and we measure it by its market impact.
Collaborate seamlessly
We work as a team, with frequent check-ins, answering questions as they arise, and providing transparent progress updates. The best solutions come from ongoing dialogue and iteration, not from siloed creative development.
Principles. We make things difficult for ourselves for all the right reasons.
We look to organizations that hold on to values as much as they embrace the flexibility to get things done. Here are some guiding rules we found useful—please, make sure you hold us to them.
Kill your darlings.
Respect tradition as much as change.
Having taste is not enough, put in the work.
Be candid, with care.
Be sloppy and methodical to make progress.
Let fun shine through the work.
Know your sh*t or listen to understand.
Don’t give up on simple.
Care for details. They win people over.
Don’t follow, or risk being rudderless.
‘I don't know’ is a great start.
Call out lazy as well as rabbit holes.
Treat the root cause of ‘not trying’.
Own critique, pass on compliments.
A/C
A/C
RX
Analog.clinic
Prescription®
1200 MG
1200 MG
*See label for side effects
*See label for side effects
Let us call in a script to cure your most pressing, small-sized healthcare problem below or if your issues are more systemic, schedule a meeting with the Analog founding doctor now.
Instead of a drawn out evaluation process, send us a small (think t-shirt size) problem, that you would like fixed, and we’ll do our best to find a good solution.
(We are also happy to talk about longer term, strategic engagements if you think that we are the right fit.)
Everybody has become porous. The light and the message go right through us. We are on the air, and on the air we do not have any physical body.
Health is analog.
It unfolds in the messy, continuous reality of real bodies—not in binary code. From subtle energy shifts to pain no scan detects, from daily routines to hospital rooms, health lives in nuance, trust, and context.
We are a design + build studio founded by a doctor and designer. Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
We are a design + build studio founded by a doctor and designer. Our work fuses clinical expertise with creative strategy to build brands and products that focus
Fusing clinical expertise with creative strategy, we develop brands, products, and experiences that recognize health is analog.
Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands, products, and experiences.
We are a design + build studio founded by a doctor and designer. Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
Proof. When clinical and design expertise converge, magic happens.
Building in healthcare is hard—you've got to know every nuance of the space to figure out how to thread the needle. We've taken on challenges, overcome setbacks, and built exceptional healthcare experiences the world has never seen before.
Worries turned plans
Patients seen online
Focus on care outcomes
Treating medical AI to be safe
Brand
Product design
Clinical design
Code
Our latest venture aims to make healthcare AI 100% accurate with the guidance of expert physicians. Our physician team creates clinical gold standards and correct technological shortcomings for the next revision of foundation models.
Inventing Virtual Primary Care
Brand
Product design
Clinical design
Code
Someone had to design, explain, and deliver full scope online primary care first. That was us, all the way back in 2012. Now, it’s an industry term and telehealth’s gold standard.
Championing care innovation
Brands
Product design
Clinical design
Code
For years we’ve collaborated with this pharmaceutical leader to highlight the work of nurses around the world, build social networks for clinicians, and foster clinical innovation to showcase high, and low-tech ideas.
Better care visibility and outreach
Brand
Web design
Code
We worked with Yale School of Medicine to built a brand and applications to communicate their work in the Carribean islands and further patient care.
Bringing sexual health to millions
Brand
Product design
Clinical design
Planned Parenthood of America wanted to humanize their health expertise. We designed their strategy and connected them with Tumblr's leadership to create a Q&A-focused Tumblr with millions of followers and thousands of expert-answered sexual health questions.
Producing real life events
Events
Design
Brand
Website
This 5 day retreat in the Rocky Mountains focused on building digital health services, covering everything from initial validation and team assembly to scaling and business models.
Services. Our team can build holistically from vision to launch, or tackle areas, surgically.
We've developed an innate understanding of how healthcare should work for patients and clinicians. We draw from years of lessons learned, work alongside AI, while honoring craft and culture, to tune experiences at every stage to match care and business needs.
Plan
Brand insights
Brand strategy & toolkits
Website
Visual & verbal identity
Messaging strategy
Design
Research & analysis
Product vision & strategy
Product design
Concepts & prototypes
Design systems
Launch
Product build
Competitive analysis
Sales enablement
Channels & partners
Campaign development
Collaborators. Healthcare leaders count on us to let them focus on where they excel; their teams depend on us for expertise that’s not on staff.
We work with care and technology companies. Speaking both languages natively, we translate between them every day.
Organization types we work with
Medical AI CO's
Virtual care CO's
Healthcare services
Healthcare systems
Health infrastructure
Hospital networks
Health support
Health insurance
Health & wellness CO's
Companies we’ve cared for
Betterment
Casper
Crossover Health
Damon Runyon Cancer Research Foundation
Etsy
Freelancer’s Union
Gilda’s Club
GLG
Meetup
Nabla
NHS
Planned Parenthood
Sana Benefits
Soros
Sanofi
Tumblr
Yale School of Medicine
Operations. Less like an agency, more like embedded experts you can rely on.
We snap magnetically into your team, to bring deep healthcare expertise and creative problem-solving to your most critical initiatives. From decoding complex technology to designing products that fit naturally into clinical flows, we collaborate as strategic partners who understand both science and care, and can tell their story.
Proactive approach
As ever curious fever-breakers in healthcare, we got the pulse of the latest in technology, AI, clinical care, and design. We use these insights to help partners capitalize on new opportunities, avoid pitfalls, and navigate market changes with confidence.
Technology serves creativity
AI amplifies our capabilities without replacing our judgment. We use it to accelerate research, generate broader creative options, and streamline processes, but the strategic thinking, clinical insights, and emotional intelligence that drive great healthcare work come from our team.
Sidestep the status quo
Competitors who chase trends start mirroring each other’s messaging and appearance. We help our partners break through by aligning our thinking on long term, strategic arcs. Differentiation comes from challenging assumptions, questioning conventional wisdom, and standing apart, not blending in.
Get expertise for fractional costs
Imagine a full-time fractional creative director, brand strategist, and clinical advisor. Hiring one of these professionals in-house often exceeds our engagement fee, but you gain access to our complete team of specialists to tackle most challenges when you need them.
Put outcomes over outputs
We prioritize the impact our work has on your business, not just the artifacts we produce. A beautiful brand identity is meaningless if clinicians don’t trust it, and elegant product design is useless if users don’t adopt it. Our success is tied to yours, and we measure it by its market impact.
Collaborate seamlessly
We work as a team, with frequent check-ins, answering questions as they arise, and providing transparent progress updates. The best solutions come from ongoing dialogue and iteration, not from siloed creative development.
Principles. We make things difficult for ourselves for all the right reasons.
We look to organizations that hold on to values as much as they embrace the flexibility to get things done. Here are some guiding rules we found useful—please, make sure you hold us to them.
Kill your darlings.
Respect tradition as much as change.
Having taste is not enough, put in the work.
Be candid, with care.
Be sloppy and methodical to make progress.
Let fun shine through the work.
Know your sh*t or listen to understand.
Don’t give up on simple.
Care for details. They win people over.
Don’t follow, or risk being rudderless.
‘I don't know’ is a great start.
Call out lazy as well as rabbit holes.
Treat the root cause of ‘not trying’.
Own critique, pass on compliments.
A/C
A/C
RX
Analog.clinic
Prescription®
1200 MG
1200 MG
*See label for side effects
*See label for side effects
Let us call in a script to cure your most pressing, small-sized healthcare problem below or if your issues are more systemic, schedule a meeting with the Analog founding doctor now.
Instead of a drawn out evaluation process, send us a small (think t-shirt size) problem, that you would like fixed, and we’ll do our best to find a good solution.
(We are also happy to talk about longer term, strategic engagements if you think that we are the right fit.)
Everybody has become porous. The light and the message go right through us. We are on the air, and on the air we do not have any physical body.
Health is analog.
It unfolds in the messy, continuous reality of real bodies—not in binary code. From subtle energy shifts to pain no scan detects, from daily routines to hospital rooms, health lives in nuance, trust, and context.
We are a design + build studio founded by a doctor and designer. Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
We are a design + build studio founded by a doctor and designer. Our work fuses clinical expertise with creative strategy to build brands and products that focus
Fusing clinical expertise with creative strategy, we develop brands, products, and experiences that recognize health is analog.
Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands, products, and experiences.
We are a design + build studio founded by a doctor and designer. Fusing clinical expertise with creative strategy, we help leaders build tomorrow’s healthcare brands and products.
Proof. When clinical and design expertise converge, magic happens.
Building in healthcare is hard—you've got to know every nuance of the space to figure out how to thread the needle. We've taken on challenges, overcome setbacks, and built exceptional healthcare experiences the world has never seen before.
Worries turned plans
Patients seen online
Focus on care outcomes
Treating medical AI to be safe
Brand
Product design
Clinical design
Code
Our latest venture aims to make healthcare AI 100% accurate with the guidance of expert physicians. Our physician team creates clinical gold standards and correct technological shortcomings for the next revision of foundation models.
Inventing Virtual Primary Care
Brand
Product design
Clinical design
Code
Someone had to design, explain, and deliver full scope online primary care first. That was us, all the way back in 2012. Now, it’s an industry term and telehealth’s gold standard.
Championing care innovation
Brands
Product design
Clinical design
Code
For years we’ve collaborated with this pharmaceutical leader to highlight the work of nurses around the world, build social networks for clinicians, and foster clinical innovation to showcase high, and low-tech ideas.
Better care visibility and outreach
Brand
Web design
Code
We worked with Yale School of Medicine to built a brand and applications to communicate their work in the Carribean islands and further patient care.
Bringing sexual health to millions
Brand
Product design
Clinical design
Planned Parenthood of America wanted to humanize their health expertise. We designed their strategy and connected them with Tumblr's leadership to create a Q&A-focused Tumblr with millions of followers and thousands of expert-answered sexual health questions.
Producing real life events
Events
Design
Brand
Website
This 5 day retreat in the Rocky Mountains focused on building digital health services, covering everything from initial validation and team assembly to scaling and business models.
Services. Our team can build holistically from vision to launch, or tackle areas, surgically.
We've developed an innate understanding of how healthcare should work for patients and clinicians. We draw from years of lessons learned, work alongside AI, while honoring craft and culture, to tune experiences at every stage to match care and business needs.
Plan
Brand insights
Brand strategy & toolkits
Website
Visual & verbal identity
Messaging strategy
Design
Research & analysis
Product vision & strategy
Product design
Concepts & prototypes
Design systems
Launch
Product build
Competitive analysis
Sales enablement
Channels & partners
Campaign development
Collaborators. Healthcare leaders count on us to let them focus on where they excel; their teams depend on us for expertise that’s not on staff.
We work with care and technology companies. Speaking both languages natively, we translate between them every day.
Organization types we work with
Medical AI CO's
Virtual care CO's
Healthcare services
Healthcare systems
Health infrastructure
Hospital networks
Health support
Health insurance
Health & wellness CO's
Companies we’ve cared for
Betterment
Casper
Crossover Health
Damon Runyon Cancer Research Foundation
Etsy
Freelancer’s Union
Gilda’s Club
GLG
Meetup
Nabla
NHS
Planned Parenthood
Sana Benefits
Soros
Sanofi
Tumblr
Yale School of Medicine
Operations. Less like an agency, more like embedded experts you can rely on.
We snap magnetically into your team, to bring deep healthcare expertise and creative problem-solving to your most critical initiatives. From decoding complex technology to designing products that fit naturally into clinical flows, we collaborate as strategic partners who understand both science and care, and can tell their story.
Proactive approach
As ever curious fever-breakers in healthcare, we got the pulse of the latest in technology, AI, clinical care, and design. We use these insights to help partners capitalize on new opportunities, avoid pitfalls, and navigate market changes with confidence.
Technology serves creativity
AI amplifies our capabilities without replacing our judgment. We use it to accelerate research, generate broader creative options, and streamline processes, but the strategic thinking, clinical insights, and emotional intelligence that drive great healthcare work come from our team.
Sidestep the status quo
Competitors who chase trends start mirroring each other’s messaging and appearance. We help our partners break through by aligning our thinking on long term, strategic arcs. Differentiation comes from challenging assumptions, questioning conventional wisdom, and standing apart, not blending in.
Get expertise for fractional costs
Imagine a full-time fractional creative director, brand strategist, and clinical advisor. Hiring one of these professionals in-house often exceeds our engagement fee, but you gain access to our complete team of specialists to tackle most challenges when you need them.
Put outcomes over outputs
We prioritize the impact our work has on your business, not just the artifacts we produce. A beautiful brand identity is meaningless if clinicians don’t trust it, and elegant product design is useless if users don’t adopt it. Our success is tied to yours, and we measure it by its market impact.
Collaborate seamlessly
We work as a team, with frequent check-ins, answering questions as they arise, and providing transparent progress updates. The best solutions come from ongoing dialogue and iteration, not from siloed creative development.
Principles. We make things difficult for ourselves for all the right reasons.
We look to organizations that hold on to values as much as they embrace the flexibility to get things done. Here are some guiding rules we found useful—please, make sure you hold us to them.
Kill your darlings.
Respect tradition as much as change.
Having taste is not enough, put in the work.
Be candid, with care.
Be sloppy and methodical to make progress.
Let fun shine through the work.
Know your sh*t or listen to understand.
Don’t give up on simple.
Care for details. They win people over.
Don’t follow, or risk being rudderless.
‘I don't know’ is a great start.
Call out lazy as well as rabbit holes.
Treat the root cause of ‘not trying’.
Own critique, pass on compliments.
A/C
A/C
RX
Analog.clinic
Prescription®
1200 MG
1200 MG
*See label for side effects
*See label for side effects
Let us call in a script to cure your most pressing, small-sized healthcare problem below or if your issues are more systemic, schedule a meeting with the Analog founding doctor now.
Instead of a drawn out evaluation process, send us a small (think t-shirt size) problem, that you would like fixed, and we’ll do our best to find a good solution.
(We are also happy to talk about longer term, strategic engagements if you think that we are the right fit.)